Turnkey Luxury Homes Increasingly Attractive to High-End Buyers
In 2025, luxury homebuyers are showing a growing preference for turnkey, fully furnished properties that allow them to move in with minimal delay or hassle. This trend is particularly strong among second-home purchasers and relocating professionals who value convenience and ease of transition over starting from an empty space.
Traditionally, many luxury buyers have seen the interior design and customization process as part of creating their ideal home. However, more affluent buyers today are prioritizing immediate usability and lifestyle readiness. Homes offered with high-quality furnishings, artwork, and household items included appeal to these buyers because they eliminate the time, expense, and coordination involved in sourcing and installing décor after closing. In some cases, sellers price furnishings separately so that buyers can choose what stays, preserving flexibility while still enhancing appeal.
Real estate professionals report that furnished listings tend to attract people who are less emotionally tied to the contents of a property and more focused on a smooth, efficient move. A cohesive, well-designed interior that complements the architecture and location of a home can broaden its appeal, while mismatched or uninspired décor may limit interest.
There are also practical benefits for sellers. Turnkey homes often spend less time on the market because they offer a ready-to-live-in experience that many buyers now expect, particularly in competitive luxury segments. This ease of transition can speed up closings and simplify logistics, reducing friction on both sides of the transaction.
At the same time, including furnishings and personal property in a sale introduces unique considerations. Furnishings are typically treated as personal property for tax and legal purposes, so clear contracts and early agreement on exactly what is included are important to avoid disputes and ensure a smooth closing process.
Overall, the shift toward turnkey luxury homes reflects broader buyer priorities in 2025: convenience, lifestyle readiness, and a desire to start enjoying their property immediately upon purchase.